Nutrigenomics explores the interactions between nutritional food components and gene expression, identifying systemic relationships in health.

  • Lifestyle and diet influences gene expression, which can affect physiological functions like metabolic pathways.
  • The relationship between nutrition and genes can impact how individuals respond to diet and exercise interventions- everyone’s nutritional needs are different.
  • Nutrigenomics identifies how nutrition works (mechanisms) and looks at biomarkers for pre-disease states (markers).

Nutrigenomic information allows people to access personalized diets and supplements designed to address specific health conditions. Overcoming the boundaries between food and medicine, nutrigenomics is the foundation for a novel strategy to optimize gene expression and personal performance through customized nutrition.

Testing Protocols
TiDi offers a variety of tests which considers DNA and metabolic functioning. These tests will be available to consumers in affordable, easy to access venues.

Genome sequencing has paved an important preemptive path for health management- this new paradigm addresses root causes of chronic conditions to optimize functioning rather than reacting to diseases once they have emerged.

By integrating nutrigenomic understanding and functional medicine, we provide lifestyle and supplementation recommendations that are tailored to the individual – not the population.


  • Scientific evidence supports the health benefits of identifying functional food ingredients (1).
  • Different genetic backgrounds and genetic markers are associated with increased risk for chronic diseases, metabolic dysfunction or other illnesses (1,2).
  • Individuals following nutrigenetically tailored diets resulted in better compliance, longer-term BMI(body mass index) reduction and improvements in blood glucose levels (3).
  • In the US & other countries the quality and quantity of available food has changed; agriculture techniques and methods, transportation and presentation of basic foods have impacted the nutritional value and depleted macronutrient content. For example, in vegetables, recent studies have shown median declines in nutrient ratios of 5%-40%+ in minerals, vitamins and protein contents in food (4).
  • Consumption of nutritionally deficient foods can lead to increased energy intake; contributing to obesity and obesity related disorders(5).
  • Current nutritional guidelines are generic advice for the entire population or age groups, which fails to recognize biochemical individuality and ignores new biomedical research in their recommendation (1).
  • There are many vitamin and supplemental products available, however none are based on unique test results and tailored for individual specific needs. Thinkitdrinkit’s suite of active ingredients are scientifically proven to support specific health functions. The brand includes a suite of products which consider varied life-stages and lifestyles, to improve the health, performance and the future of generations to come.

1. Center for Emerging Issues in Science(2012) Report on Future of nutrigenomics. (online) Life Science Research Organization, Inc. Available from:

2.NCMHD Center of Excellence for Nutritional Genomics (2012) Information. (Online) University of California-Davis. Available from:

3. Arkadianos,I., Valdes,A.,Marinos,E., Flouro,A., Gill,R., Grimaldi,K., (2007)Improved weight management using genetic information to personalize a calorie controlled diet (Online) Nutrition Journal(6):29, Available from:

4. Thomas, D (2007)The mineral depletion of foods available to us as a nation (1940-2002)–a review of the 6th Edition of McCance and Widdowson.Nutrition Health 19(1-2)21-55.

5. NCHPEG (2013) The Potential of Nutritional Genomics (Online)Genetics and Nutrition- a resource for dietic faculty and practitioners. Available from: